Archive for March 2019

How can data markers help an SEO strategy?

The question was answered throughout the post, however it is worth reaffirming. If you can help the search engines better see your site, why not do these? You only have to win with the Structured Data markup. With the search engine better understanding your content and what your site is about, consequently your search performance will be optimized.

Of course this does not mean that just applying the Schema tags in your code will ensure better performance. To leverage your click rate, impressions, and other KPI, all other optimizations must be made as well.

What is your goal?

If you reached this post, probably reaching the best positions of the first page of Google is one of your goals. Certainly SEO by LinkHelpers Scottsdale SEO Company is the best strategy for this. SEO is a set of techniques that aim to optimize web pages to achieve the best organic results. So you already know what SEO is and why it matters, but how do you improve your workflow? In the process of evolution of the algorithms of search engines came many tools for Optimization of search engines. Thinking about it, let’s go through the main tools, free and paid, and help you choose the ideas for your project.

Checking for Facts

The Checking facts are a great feature for websites specializing in the segment as it allows you to insert the results of an abridged version check. It is possible to identify whether information is true or false according to the source of the check.

Local Company

It may appear to have the same function as the Corporate Contact, but the Local Company has other resources. A bit more suitable for regional companies, this result is activated by both traditional search and the “maps”. A card with a sample of the map, user ratings, photos, hours of operation and shortcuts for contact and GPS is displayed.

Product

Presented earlier in our example, this marking transforms a simple product result into something valuable. With this markup for “products”, certainly your offer will have a greater appeal in the results. Very common to see snippets of revenue, for the main sites of the area and use such improvement. You can know the preparation time, ingredients, step by step and more.

Finally

The content must be original and of value, mobile access has to be prioritized, performance has never been as important as it is now. In other words, everything should be applied together. Schema markups are fundamental complements to SEO, making everything more organized and highlighted on your site. If you are starting an external strategy or consulting, put this item in your priorities.

What Makes a SEO Consultant?

The SEO professional is a person who specializes in making strategies that help improve the traffic of a website. He knows what best practices to apply, what tools will help him to correct the problems that exist on the site, what can be done to help his popularization, what his competitors are, and what he needs to do to have highlight and many other details.

This expert makes in-depth analysis to identify what can be changed or improved so that that particular site can be well viewed by search engines and achieve better positions, so that it is within reach of its target audience. That is, having an SEO consultant for your project will make it much more successful in much less time than if you just made a website and left online. Another point worth noting: the professional SEO consultant uses custom strategies for each project, aiming that each site has a different need from the other.

The Practices

Among some of the practices carried out by LinkHelpers Scottsdale SEO Company are:

– Search of keywords relevant to your site

– Review of contents and insertion of these words

– Internal linking

– URL mapping

– Rejection rate study

– Evaluation and optimization of heading tags

– Duplicate content study

– Page redirection

– Analysis of loading time

– Study, validation and optimization

– Creation of blogs and relevant content

– Creation of optimized product descriptions and categories

There are many others that, when combined, result in a higher performance of your site with increased traffic and consequently sales to your business. In order for your project to be of quality and achieve the objectives of your company, you must have the consultation of a professional who has specific know-how and skills in SEO.

Professional Experience

By relying on professional experience for your project, you will ensure that your site will be in the hands of a qualified person who will apply best practices for increased performance, increased visits and traffic, and increased visibility and positioning in today’s top search engines. So, do you want to be among the first sites in your industry on search engines, have a large increase in qualified visitors, and make new business through your site? Just get in touch quickly and easily with a budget

What is Website Optimization?

This technique is a mixture of strategies that make your site better positioned on the major search engines and thus gain more views and traffics from your audience, which results in increased profitability and fortification of the company’s branding. Website optimization is a medium to long-term process, so that the results begin to appear after three to four months, when done by a trained professional and with the know-how to do the best practices.

Developing a professional web site and its various technical nuances

Creating a professional website with the help of a web agency or a freelancer is not always easy. We have all heard around us good or bad experiences on how to work, planning or lack of knowledge of customers or pros when creating a showcase website. We went straight to meet the protagonists, web agencies or freelancers to enlighten you on the situation with the following question. “What are the 3 things to ask and 3 mistakes to avoid when you want to create your website with a professional?” Here is a condensed summary of tips from 20 web agencies, ranked freelancers from the most frequently quoted to the least cited

Things to ask when creating a website

Website references

To get an idea of ​​the websites already created by the web agency with which you will work, ask at least 5 references, related or not with your job, to see the extent of their skills and knowledge.

If you’re potential provider has already worked on projects similar to yours, you will be able to benefit from his experience and good practices acquired in your area of ​​activity. It is always easier to start from an existing database and, a little extra benefit, the quote for the realization of your website is likely to fall for the realization of your website. To get the best results you must always opt for LinkHelpers Phoenix Website Design Company .

Technologies mastered and used

Professionals always rely on an existing base to create websites and not have to recreate the wheel for each project. In most cases, they use existing website creation software or Content Management System (CMS) such as WordPress. Work on a technology that the website builder or freelancer is familiar with and expert at, it will reduce the price of your investment.

Organization / Planning

The methodology and the organization of the work in the creation of your website is the sensitive criterion which quickly degrades relations when the planning and the way of working are not explained from the beginning. Creating a professional website requires knowledge that needs to be explained and understood.

There are several steps during creation

  • design the graphics,
  • create the graphic charter,
  • present several models,
  • wireframes,
  • modify according to the returns,
  • develop the website technically,
  • set up and configure the website with the servers,
  • domain names,
  • optimize for SEO,
  • make the returns in preproduction,
  • To put in production.

Mistakes not to be committed while creating your website

Do not have website specifications

The specifications or the brief of a website is a document that can frame your project website creation and that will allow you to ask the right questions. Take a model of specifications and really give yourself time to answer every question such as.

  • What is the purpose of your website?
  • What is your target?
  • Do you have a graphic charter?

These questions will allow web or independent agencies to have a better vision of what you want to do as a website.

Understanding the crucial characteristics of the web platform

In a nutshell, therefore, a web platform can be defined usable when it appears to be of immediate comprehension, fruition and interaction. Moving from theory to practice, it is possible to outline a usable layout, considering, for starters, three elements

Logical and coherent layout of the information within the page, giving precedence to the main ones or those defined as more important. To get professional help you must opt for LinkHelpers Phoenix Website Design Company  and the elimination of conventionally shared color and information ambiguities (for example the use of red to report errors). Analysis and evaluation of the interface in relation to the target and its specific cognitive abilities is important. Closely related to usability is the concept of accessibility that defines, with regard to web design, the ability of a web page to be used by different types of users.

Various aspects of the WAI

The WAI (Web Accessibility Initiative), W3C working group, defines accessibility, applied to the web, through some guidelines. The goal of these principles is to make a site accessible to both able bodied people, with physical or cognitive disabilities, and by users not in possession of the latest technological innovations. Everything can be summarized in these two points

The pages must be able to be interpreted by the widest possible number of browsers.

The contents must be easily viewable and understandable

The “universal design”, intended as usable by the widest possible number of users, is an increasingly current topic. On the web there are several barriers physical, linguistic, cognitive and technological, to design an accessible site is necessary aim, as far as possible, to make information available to multiple categories of disabled users.

What are the differences between usability and accessibility?

One of the main differences between these two disciplines is the target audience accessibility, as mentioned, is oriented to all possible users, usability focuses on the target audience. In fact, designing sites often becomes a matter of choices and compromises linked to objectives. We cannot forget that many corporate sites are not ‘for all’ marketing is based precisely on the segmentation of the market, and therefore its users. As a consequence, the accessibility requirements cannot be the same as for a service site, for example that of a public administration, which by definition must be addressed to all citizens.

It is not easy to create a product that is usable and accessible at the same time, but bearing in mind usability as a condition cannot work towards greater integration to make web pages flexible and suitable to meet the needs of accessibility.

The Benefits of the Internet

The Internet has basically transformed, if not even revolutionized, our way of communicating, exchanging information and organizing social, political and economic activities. The so-called “knowledge society” has enormous potential in promoting sustainable economic and social development, promoting the circulation of knowledge and profoundly influencing the dynamics of democratization and the promotion of human rights. You can read article on internet and enrich yourself with knowledge.

What is the Internet

The Internet is a complex ecosystem. First of all it is a fundamental place of production and exchange of knowledge and, as such, it is an invaluable resource for education, information, research, and the development of peoples. By promoting access to information, it also promotes virtuous mechanisms of transparency and good governance. Secondly, the Internet is the engine of the global economy: it is a driver of innovation, but also the main infrastructure for the participation of companies, even local ones, in the global economy.

Uses of Internet

It is increasingly characterized as a critical infrastructure on a par with water, electricity and transport networks. The Internet is reshaping the way individuals live, improving the supply of goods and services and making the labor market more efficient. The Internet is allowing companies to revolutionize their business models and gain efficiency and productivity. Its effects are not limited to the development of the ICT sector but now we look at the Internet as an instrument of prosperity for the whole economy and the wellbeing of society as a whole. In the current economic context of persistent crisis and new economic and social challenges such as climate change or an aging population, Internet development can be a new source of growth and competitiveness to help tackle the problems of unemployment and of social inequalities.

Reasons to preserve the Internet

For these reasons it is important to preserve the Internet as an open infrastructure characterized by a strong social interaction and as an engine of economic development and sustainable growth. To do this, it is necessary to combine actions that guarantee Internet governance by creating an open and level playing field in which the Internet infrastructure can grow and develop in the future.

In addition, precisely because society, businesses and governments now use the internet to perform essential functions, it has become a priority to address threats to Internet security. This criticality has in fact become increasingly important because Internet security attacks have increased significantly in recent years.

Thirdly, the Internet is an interpersonal communication platform that, thanks to the spread of mobile devices, is rapidly becoming the main means of communication, capable of breaking down geographical barriers and opening new channels between public institutions and citizens, promoting creativity, sharing and participation. Finally, the Internet is an increasingly indispensable vehicle for social organization and grassroots participation.